Updated: Apr 10, 2020
Adelheid Waumboldt was destined to work in the Art world. While attending prestigious boarding schools, her love of global culture became a foundational interest in all future business pursuits, excelling in AP Art History while focusing on science and mathematics.
Heidi attended the American University of Paris where she studied International Business, over which time she traveled extensively through Europe and Asia, collecting small tokens of her interesting adventures. Heidi became fluent in French and proficient in Italian as well as Spanish during this time.
Prior to graduation, Heidi was offered an incredible position working directly with the Chairman of a multi-national shipping conglomerate specializing in crude oil and offshore vessels. While 60 hours per week were focused on maintaining a shipping dynasty and learning the ins and outs of running a billion dollar enterprise, Heidi was surrounded with one of the largest private collections in the world encompassing artifacts, old master paintings, sculptures, and drawings. Heidi’s position allowed her to attend highly exclusive first showings of the most prestigious art events such as the TEFAF at Maastricht and the Exposition at the Grand Palais in Paris alongside her boss while getting to know the major players in the art world.
“It was likely at a first-look of a never-seen-before Monet selling for over USD 100,000,000,” that Heidi recalls the immense thrill of being involved in the hidden art world. Heidi continued to dream of the arts when she moved to the Middle East to work for an UHNW investor sourcing sustainable global investments for his family office. “I wanted to be able to make enough money that I, too, could participate in the arts,” Heidi says, “but amassing a fortune does not happen over night.”
After moving to the United States and starting a family, Heidi looked for a position that didn’t involve heavy global traveling, but reveled in the idea of perhaps working directly in the arts. She, then, launched MW Fine Art & Antiques in Pasadena where she netted over USD 500,000 her first year in business.
Today, Heidi owns and operates ISET Agency which represents artists of all types (musicians - singers, instrumentalists - painters, sculptors, mixed-media, etc) as well as collections, and additionally offers consulting to entrepreneurs looking to take their businesses to the next level. ISET works directly with renowned PR firm, Rachel Dares PR, which excels her clients and their work to the echelons they seek. She also is the publisher of a mystic newspaper, "The All Seeing Eye."