Rachel Dares
President & Senior Publicist
Rachel Dares is the founder of Rachel Dares PR, an award-winning boutique agency recognized for delivering meaningful visibility and measurable results. With two decades of experience in public relations, media, journalism, marketing, events, and sponsorships, Rachel is known for her strategic approach and hands-on dedication to every project. She has led major publicity campaigns, coordinated sponsored events, and developed brand partnerships that strengthen awareness and connection.
From national press placements to community-driven events, Rachel brings an authentic, results-focused approach to every campaign. She has represented a diverse range of changemakers, entrepreneurs, health and wellness advocates, medical and political figures, nonprofits, and consumer brands, helping them share their message with clarity and impact. Whether securing media coverage, building partnerships, or guiding high-impact campaigns, her work consistently drives engagement and measurable ROI.
A former newscaster with degrees in Radio Broadcasting and Education (English major), Rachel blends her background in storytelling with deep expertise in communication and media. She continues to sharpen her skills through ongoing professional development, including recent certifications in Media Relations, Public Affairs, Grant Writing, and Mastering Communications and Public Speaking Skills. She has written for Medium, Kivo Daily, NewsBreak, USA Wire, and Fierce & Fearless Magazine, and previously served as Content Coordinator for Talega Life Magazine. Known for her editorial insight and strategic execution, Rachel is a trusted partner to clients seeking to grow their influence and make a lasting impact.
In addition to leading client campaigns, Rachel mentors emerging publicists through her internship program in partnership with California State University, Long Beach, offering hands-on experience in real-world public relations.
Madeline Safrit
Publicist
Madeline is a communications professional and publicist who helps craft clear, compelling brand stories and strengthen client visibility across social media. She also serves as the Internal Communications Manager for Special Olympics International, where she oversees global messaging that connects and informs teams and audiences around the world.
With both undergraduate and graduate degrees in public relations, Madeline brings strong expertise in strategic communication, digital storytelling, and brand development. At Rachel Dares PR, she leads the agency’s social media division, developing tailored content strategies that reflect each client’s voice and messaging. She also manages the firm’s internship program, mentoring emerging PR professionals and guiding them through hands-on industry experience.
Thoughtful, strategic, and relationship-driven, Madeline combines global insight with a grounded approach to communication - making her an integral part of the team at Rachel Dares PR.
Tiziano Mammana
Videographer, Cinematographer,
Licensed Drone Pilot
Tiziano brings a dynamic blend of technical expertise and creative precision to Rachel Dares PR’s visual production team. Specializing in videography, cinematography, and FAA-certified drone cinematography, he captures striking visuals that elevate brand stories, events, and campaigns.
With deep experience in lighting, composition, and aerial operations, Tiziano plans every shoot with meticulous attention to detail - from weather and obstruction mapping to flight path coordination for both indoor and outdoor settings. His commitment to safety, quality, and storytelling ensures every project is executed flawlessly and visually impactful.
In post-production, Tiziano’s refined eye for pacing and tone transforms raw footage into polished, cinematic content that amplifies visibility and captures attention across platforms.
Kyle Shields
Photographer, Videographer, Creative Director
With a sharp eye for storytelling and a background in Broadcast Journalism from Cal Poly San Luis Obispo, Kyle Shields brings years of professional experience to his role as the in-house photographer and videographer at Rachel Dares PR.
Kyle specializes in producing high-quality visuals that capture the heart of a brand, event, or individual.
Whether he's shooting portraits, producing behind-the-scenes content, or crafting dynamic video reels for social media and press, Kyle blends technical precision with creative vision to deliver content that connects. His work plays a key role in helping clients elevate their visibility and tell their stories with impact.
Outside work, Kyle enjoys downtime with his two rescued German Shepherds, Herbie and Pickett.
Carlos Escarcega
Events Associate
Introducing Carlos, our Events Associate. Carlos is a dynamic force with a wealth of experience in sales, and client development.
With a keen eye for detail and a commitment to perfection, Carlos ensures that every event we organize is a seamless and unforgettable experience. Drawing from his background at Coca-Cola, he understands the importance of impeccable execution and exceeding client expectations.
But what sets Carlos apart is his holistic approach to event management. As a certified self-defense instructor and fitness trainer, he not only focuses on the logistics but also prioritizes the well-being and safety of our clients and attendees.