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Rachel Dares

President and Senior Publicist

Rachel’s background in media relations, networking, forming strategic alliances, and journalism has opened doors for her clients in miraculous ways. She is a creative PR powerhouse, providing a wealth of concrete information and a level of ingenuity to branding and marketing. 20+ years of sales and marketing experience is the cornerstone of her systematic approach. She has a track record in acquiring and maintaining corporate accounts and designing ascertained plans to monetize ventures.


President of Rachel Dares PR, an Orange County, CA-based public relations agency, Rachel provides full-service marketing PR campaigns in both the traditional and conventional methods for brands, signed and independent artists, doctors, entrepreneurs, actors, pro athletes, authors, speakers & influencers in every field. Rachel is not only versed in publicity, her background as a former Feature Reporter, Newscaster, Radio Personality, and a contributor to some of the top online publications in the U.S., gives her strength in the field of public relations and a deeper understanding of working with the media.

Courtney Lopez

Digital Marketing Manager

Courtney is a Public Relations graduate with a strong passion for Crisis Communications from Cal State Fullerton. She is experienced in PR, analytics, project management, virtual leadership, web design and development, digital marketing, social media marketing, building brand recognition, reputation management, crisis communications, and market research.


Sami Saad

In-house Staff Writer

Sami is an experienced copywriter and PR consultant. He graduated from Cal Poly Pomona with a Political Science degree, focusing on international relations and political campaign management. Before joining the Rachel Dares PR team, he strategized effective publicity campaigns for individuals across all industries, including social media influencers, musicians, politicians, entrepreneurs, amongst many others.
As a copywriter, Sami’s work has been published extensively, helping clients gain widespread recognition.
Sami is also a music producer, composer, and songwriter who has worked with some of the biggest names in the music industry.

Pilar Santana

Advertising Associate

Pilar is a recent graduate of Cal State Fullerton with a degree in Advertising. Her creative experience includes writing ad campaign copies as well as digital advertisements on social media platforms such as Facebook and Instagram. She’s also well-versed in media buying, branding, event coordination, and PR.


Carlos Escarcega

Events Associate

Carlos is an LA-based actor with extensive experience in sales and client development. At Rachel Dares PR, he ensures that all events are carried out to the highest standard by executing every detail of setup & breakdown, as well as providing clients with a positive experience at every point of engagement and interaction.

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