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Rachel Dares

President & Senior Publicist

Introducing Rachel Dares, the dynamic force behind Rachel Dares PR. With over two decades of experience spanning PR, sales, marketing, and business development, Rachel is a seasoned professional – a visionary leader known for crafting transformative branding and publicity strategies that leave a lasting impression.

From securing top-tier press coverage to fostering strategic alliances, Rachel's expertise knows no bounds. Her knack for events management and coordination ensures seamless execution, while her prowess in securing coveted sponsorships elevates brands to new heights of success.

Rachel's client roster reads like a who's who across industries, from sports and entertainment to entrepreneurship and beyond. Her relentless dedication to her clients' success has earned her a reputation as a sought-after publicist and strategic partner. But Rachel's influence doesn't stop there. As a respected contributor to top digital publications and as the Content Coordinator for Talega Life Magazine, she continues to shape the conversation in media and beyond.

Driven by an unwavering passion for her craft and an entrepreneurial spirit, Rachel is your brand's driving force for growth and transformation. Look no further than Rachel Dares for your brand's representation!

Madeline Safrit


Madeline, our part-time publicist at Rachel Dares PR, is a seasoned storyteller and public relations professional. With degrees in both undergraduate and graduate studies in PR, she brings a wealth of expertise to our team. From her work as an intern with Special Olympics North Carolina to her now current position as Director of Communications, Madeline is passionate about leveraging the power of the written word. With a focus on branding, copywriting, and media relations, she excels in making a meaningful impact in every project she undertakes.

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Sami Saad

In-house Staff Writer

Sami is an experienced copywriter and PR consultant. He graduated from Cal Poly Pomona with a Political Science degree, focusing on international relations and political campaign management. Before joining the Rachel Dares PR team, he strategized effective publicity campaigns for individuals across all industries, including social media influencers, musicians, politicians, entrepreneurs, amongst many others.

As a copywriter, Sami’s work has been published extensively, helping clients gain widespread recognition. Sami is also a music producer, composer, and songwriter who has worked with some of the biggest names in the music industry.

James Bobik

Marketing & Tech Director

James is a versatile force in the realm of digital marketing and technology. With a flair for captivating web designs and a mastery of SEO tactics, James brings a wealth of expertise to Rachel Dares PR. As our Marketing & Tech Director, he leads with innovation, driving our strategies to new heights of success. Beyond his web prowess, James is also a skilled navigator of the social media landscape, adept at crafting and executing targeted advertising campaigns for our clients.

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Carlos Escarcega

Events Associate

Introducing Carlos, our Events Associate. Carlos is a dynamic force with a wealth of experience in sales, and client development.

With a keen eye for detail and a commitment to perfection, Carlos ensures that every event we organize is a seamless and unforgettable experience. Drawing from his background at Coca-Cola, he understands the importance of impeccable execution and exceeding client expectations.

But what sets Carlos apart is his holistic approach to event management. As a certified self-defense instructor and fitness trainer, he not only focuses on the logistics but also prioritizes the well-being and safety of our clients and attendees.

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