Rachel Dares PR
About Rachel Dares PR
Who We Are
Rachel Dares PR is an award-winning boutique public relations and sponsored events agency based in Orange County, California. Recognized as one of the Top 100 Stellar PR Firms in 2024 and Best Public Relations Firm in Irvine in 2022, the agency is known for securing media coverage, sponsorships, and strategic partnerships that help businesses and public figures expand their reach.
The agency develops full-service PR and marketing campaigns tailored to each client’s goals. Its work combines media relations, strategic storytelling, social media, influencer outreach, sponsorship acquisition, and event planning to help clients build credibility, increase visibility, and create new business opportunities.
Clients span a diverse range of industries and include medical, wellness, aesthetic, and fitness businesses, established and emerging brands, professional athletes, authors and speakers, nonprofit organizations, filmmakers and artists, publication founders, small businesses, and political candidates, including campaigns for California governor.
Founder Rachel Dares is a former television newscaster and news writer whose background in broadcast journalism provides a distinct advantage in the public relations landscape. Having worked inside the newsroom, she understands how editors and producers evaluate stories and what makes a segment truly newsworthy. That perspective allows the agency to craft media angles that resonate with journalists and lead to meaningful coverage across television, radio, podcasts, blogs, and print and digital publications.
Rachel Dares PR is also known for its expertise in sponsored events and strategic partnerships. The agency regularly secures brand sponsors, develops collaborations between businesses, and produces events designed to generate media attention and real business exposure. From ribbon cuttings and grand openings to fundraising galas and large-scale brand activations, these events create opportunities for brands to be seen, build relationships, and scale their impact.
Guided by its mantra, “Don’t be the best kept secret,” the agency’s mission is simple: to make sure the right people know who you are, what you do, and why it matters to them.
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