Rachel Dares PR

Rachel Dares PR is an award-winning boutique public relations and sponsored events agency based in Orange County, California. The agency is known for making the right introductions, securing high-value opportunities, and aligning clients with media, brands and platforms that can expand their reach and advance their business.
Recognized as one of the Top 100 Stellar PR Firms in 2024 and Best Public Relations Firm in Irvine in 2022, Rachel Dares PR has built a reputation for securing high-value media coverage, sponsorships and strategic partnerships for its clients.
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The agency develops integrated PR and marketing campaigns around each client’s business objectives, market position and priorities. Its work spans media relations, strategic storytelling, social media, influencer outreach, sponsorship acquisition, strategic partnerships and introductions, fundraising initiatives, and event planning, bringing each discipline together to strengthen reputation, expand reach, deepen key relationships and support measurable business growth.
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Clients include physicians and medical professionals, aesthetic and wellness brands, consumer and hospitality brands, professional athletes, authors and speakers, nonprofit organizations, filmmakers, and political campaigns at the California gubernatorial level.
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Founder Rachel Dares is a former television newscaster and news writer whose background in broadcast journalism gives the agency a distinct advantage in today’s crowded media environment. Having worked inside the newsroom, she understands how editors and producers assess stories, what gives an angle editorial value, and what separates a viable media opportunity from a promotional pitch. That perspective informs how the agency develops and positions stories for television, radio, podcasts, print and digital media.
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Rachel Dares PR is also recognized for its work in sponsored events and strategic partnerships. The agency has secured partnerships and sponsorships with nationally recognized brands including Coca-Cola, Hilton, Chick-fil-A, Kendra Scott and Kimpton Shorebreak, as well as high-profile partners including Bethenny Frankel. From ribbon cuttings and grand openings to fundraising galas and large-scale brand activations, the agency brings together sponsors, media, community partners and key audiences to extend the reach and value of each event well beyond the event itself.
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Rachel Dares PR has secured client interviews and earned media opportunities with leading outlets including KTLA 5, CBS, NBC, Telemundo, AP News and more, placing clients before audiences across television, terrestrial FM/AM radio, podcasts, print and digital media.
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Don’t Be the Best Kept Secret.
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