Rachel Dares

"Don't be the best kept secret!"


OUR Team

The team at Rachel Dares PR has you covered! With years of combined experience in Social Media Management, PR, Journalism, Business Development, Media Production, Sales and Marketing we have the tools and expertise to help you leverage the spotlight!

Meet the Founder

Rachel’s background in media relations, networking, forming strategic alliances, and journalism has opened doors for her clients in miraculous ways. She is a creative PR powerhouse, providing a wealth of concrete information and a level of ingenuity to branding and marketing. 20+ years of sales and marketing experience is the cornerstone of her systematic approach. She has a track record in acquiring and maintaining corporate accounts and designing ascertained plans to monetize ventures.

President of Rachel Dares PR, a Pasadena, CA-based agency, provides full-service marketing PR campaigns in both the traditional and conventional methods for signed and independent artists, entrepreneurs, actors, pro athletes, authors, speakers & influencers in every field. Rachel is not only versed in publicity, her background as a former Feature Reporter, Newscaster, Radio Personality, and as a contributor to some of the top online publications in the U.S., gives her strength in the field of public relations and a deeper understanding of working with the media.

Looking for top-notch representation? Contact us now!


Pro Athletes



Social Influencers


Mariana D. Torchia


Rachel Dares PR has been successful in expanding my public health and creative presence through multiple magazines, and television interviews for all my businesses. I have had the opportunity to be interviewed, and to write for numerous publications as a result of her PR work. You can count on being placed in multiple media sites with her.

Tywanna Smith

Former Professional Basketball Player & Athlete Business Coach

Rachel is amazing! I was referred to her by a colleague, and after our initial conversation, I knew I wanted her to help me grow my personal brand. I'd always worked behind the scenes with various pro athletes, but she understood how to get me in the right media. Very professional, organized, connected, and energetic. I'd recommend her to anyone, especially in the sports industry, because she has the skill set and personality to thrive in this business. Doors are still opening from her PR work! 

Ross Victory

Author of Views from the Cockpit: The Journey of a Son

Rachel Dares is a top tier PR exec in LA. She is an awesome writer, specifically with the keen ability to hone in on brands and apply targeted messaging and positioning. Deliverables are timely and Rachel’s understanding of my project exceeded my expectations. I highly recommend Rachel. I hope to work with her again in the future!


Adelheid Waumboldt

President of Iset Agency &

Member of the Forbes Business Council

Rachel Dares is a force to reckon with. Behind her kind smile is a fierce business woman with the uncommon ability to leverage any entity, company, personality or talent to their desired echelons of success through a trifecta of publicity awareness campaigns (radio, television, and print.) In the modern world, no matter how skilled one is in their craft, without publicity they will always remain the world's best kept secret. Rachel is able to pitch to a multitude of national and international publications, radio programs, and television networks and is known to additionally assist her clients in event planning, securing sponsorship, securing investments for projects, and a plethora of other endeavors. Rachel, unlike many other publicists, can GUARANTEE placement within the first week of hiring her. There is no stopping Rachel, and choosing to work with her is an investment in your certain success.

Gustavo Sampaio

5x Emmy Award Winning Editor &

Founder of NoHo CineFest

Rachel is a true professional. She listens carefully to the needs of her clients and puts forward a plan for strong and steady progress. She's resourceful, smart, and kind. I feel extremely lucky and grateful to have her working with me and I know there are many great things coming because of her creative thinking and her efforts.

Rene Agee

Owner of The Blowdown

Blow Dry Bar

I have worked with Rachel for PR and event planning and she really goes above and beyond her customers expectations! I could not think of anyone else I would rather have representing my company!

Lori Copeland

Billboard | Dick Clark Productions | MRC | The Hollywood Reporter​

Working with Rachel and her team at RDPR is an absolute pleasure. They have a clear vision of what their clients need from a PR firm, and they go above and beyond the call of duty to deliver a solid plan. From the planning stages to the green light, and the post-campaign follow-up, her team was pro-active, and well organized. I find Rachel, and her team to be engaging, friendly and professional, and strategic in their planning on behalf of their clients. I would recommend Rachel Dares and her team to any brand or individual looking for top notch services from a PR company.

Alex Orellana

Director | Producer | TV Host | Author

I first met Rachel as a guest on our TV show, The Vault. There I learned firsthand of all the amazing things she and her team, at Rachel Dares PR, were doing to help their clients build their brands and grow their businesses. She really knows PR and gave our audience some valuable insights on the step by step process of building a brand, from scratch. It was a pleasure to hear how she goes above and beyond for her clients and learn about the high caliber projects that she is working on. She is someone you need on your team and I highly recommend her!

Clarins Matta

Community Manager

SPACES-Pasadena Playhouse District

Rachel and her team did an incredible job finding sponsors for our Grand Opening. They went above and beyond by creating videos and content for us to post on our Social Media, as well as getting media coverage. She was in constant communication with us and made us feel confident about our event. Rachel and her team really made our Grand Opening a success! We cannot thank Rachel Dares PR and ISET Agency enough!


680 E. Colorado Blvd.

Suite # 2044

Pasadena, CA 91101



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