Just Released: The First eBook in the “Don’t Be the Best Kept Secret” Series – How to Secure In-Kind Sponsorships for Your Events
- Rachel Dares
- 6 hours ago
- 2 min read
Updated: 6 minutes ago

There’s a strategy behind every standout event - and it doesn’t always require a big budget. The secret? In-kind sponsorships!
I’m thrilled to introduce the first installment in my Don’t Be the Best Kept Secret: The How-To Series - a practical, results-driven guide designed for entrepreneurs, nonprofits, event planners, and small business owners who are ready to get strategic with PR and sponsored events!
What's inside: A proven framework to help you identify the right partners, pitch with clarity, and secure real in-kind sponsorships that cut costs, expand your reach, and strengthen your brand’s presence - without compromising value.
This guide doesn’t just tell you what to do - it shows you how to do it:
Why in-kind sponsorships are a game-changer: Save thousands on event costs while delivering high-impact experiences.
How to identify the right brands to approach: Learn how to target businesses that align with your event’s purpose and audience.
How to write outreach emails that get replies: Access real templates that help you sound polished, stand out, and secure a “yes.”
How to structure win-win partnerships: Present your ask in a way that highlights value for both sides.
How to turn one-time sponsors into long-term partners: Leverage your event to spark lasting collaborations and future support.
This eBook is built on real results. It’s the same framework Rachel Dares PR uses to secure sponsorships from top-tier brands across beauty, wellness, fitness, food, beverage (including alcohol), fashion, and professional services.
Whether you're hosting a grand opening, charity gala, or client appreciation celebration - this guide is your roadmap to unlocking value and visibility.
This marks the beginning of a practical series designed to streamline your approach, strengthen your execution, and strategically position your brand for greater impact through PR and sponsored events - even without a publicist!
Don’t be the best kept secret!







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